The Name
The name comes from the maatraa in Indian languages – a dependent vowel that works with other sounds to shape meaning. A building block on its own, it can create entire words and whole new meanings when combined.
Maatraa, as a brand, is based on this idea. It highlights the role of small but essential elements in confident English communication. The courses are designed to strengthen the development of communication skills.
The Promise - build confident communication
Developing strong English communication in a way that is accessible and affordable can be challenging. Maatraa makes this learning simple, flexible, and within reach. The programmes fit easily into daily routines, with options for both online and offline learning, and guidance provided as needed.
Maatraa provides a well-structured approach to practical learning. The focus is on clarity, confidence, and everyday English communication.
The content is created exclusively for Maatraa by language experts and grammarians, and is meant for students, educators, and professionals.
The Founders
Lata Rao
A Human Resource professional from TISS, Mumbai, I have worked full time, part time and freelanced with companies like Johnson & Johnson, Cybermotion Technologies as well as consultancy firms like William Mercer and Right Management.
While recruiting people, I observed how candidates with good domain knowledge were unable to make an impact due to lack of effective communication skills in English. This first-hand experience provided insights which have proved to be invaluable for Maatraa. I am a certified Career Counselor and have worked as a Guest Faculty in Government Engineering colleges during the pandemic.
I have tailored my career to suit the requirements of my two children, trying to balance the cadence of their lives with my need to stay relevant.
The opportunity to work with the youth, enable other women and demonstrate the transformative power of language excites me endlessly.
Alakta Kar
After quitting a full-time career with J Walter Thompson in 1996, I became a full-time mother to two children.
During this two-decade-plus labour of love, I helped my children (and many others) master and enjoy the art of learning, while actively keeping in touch with technology throughout.
As a grammar enthusiast, I am often called a “Grammar Guru''. I am also known as “Technical Support” in close circles, for computer and software issues.
A self-designated Memory Designer, I design digital photobooks and photo keepsakes professionally. Super Recipes by Super Mothers, #100SareePact - Viji Venkatesh and Reminiscence are among my favourites.
I conduct speech and confidence training workshops for youngsters and enjoy spending time with them because they hold fascinating conversations.
Reviving my advertising skills, I enjoy my work with Love & Faith Designs as Client Services and Brand Consultant.
Maatraa is a culmination of two of my many passions - language and technology - coming alive.
Friends of Maatraa
Here are our well-wishers who have unstintingly given their time and energy to build Maatraa. We are fortunate to have so many smart, talented people rooting for us!
